Sunday, March 18, 2007

Microsoft Live Search Bribes

It's official, even Microsoft thinks Live Search sucks:

Unfortunately for some, Microsoft’s decision to pay companies money to switch their default search engine from Google, Yahoo or something is only companies can take advantage of, and not (as yet?) for individual users who would consider being paid to search with Windows Live Search.

But if you’re a company with thousands of PCs installed, all using Windows, Microsoft’s new program is official, and there’s a golden opportunity to convert the searches your employees do on a daily basis into tens of thousands of dollars, or even more.

Microsoft’s new program is called “Microsoft Service Credits for Web Search” and has been unveiled by John Batelle’s ‘SearchBlog’. The money on offer is significant, especially when multiplied across thousands of PCs. The deal means that companies can earn between US $2 and US $10 per computer on an annual basis, plus a US $25,000 “enrollment credit” which is a nice big wad of cash that will likely need a large-ish, strong and sturdy brown paper bag to hold securely while being passed under the table.  

For companies that have thousands of computers, this could translate into anywhere from US $100,000 to $200,000 per year, which is money that could be put to good use in the IT department or elsewhere in the company.

If you think your product is great then you don't plan bribes to get people to use it.

More Climate Change Nonsense

We're at a tipping point on climate change they say, the Arctic ice is going:

A catastrophic collapse of the Arctic sea ice could lead to radical climate changes in the northern hemisphere according to scientists who warn that the rapid melting is at a "tipping point" beyond which it may not recover.

The scientists attribute the loss of some 38,000 square miles of sea ice - an area the size of Alaska - to rising levels of carbon dioxide in the atmosphere as well as to natural variability in Arctic ice.

Ever since satellite measurements of the Arctic sea ice began in 1979, the surface area covered by summer sea ice has retreated from the long-term average. This has increased the rate of coastal erosion from Alaska to Siberia and caused problems for polar bears, which rely on sea ice for hunting seals.

However, in recent years the rate of melting has accelerated and the sea ice is showing signs of not recovering even during the cold, dark months of the Arctic winter. This has led to even less sea ice at the start of the summer melting season.

Mark Serreze, a senior glaciologist at the University of Colorado at Boulder, said the world was heading towards a situation where the Arctic will soon be almost totally ice-free during summer, which could have a dramatic impact on weather patterns across the northern hemisphere.

"When the ice thins to a vulnerable state, the bottom will drop out and we may quickly move into a new, seasonally ice-free state of the Arctic," Dr Serreze said.

Personally I think it's excellent. Think of all that oil we can drill for now the ice has gone!